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Founded in 2005 in Växjö, Sweden, Play’n GO emerged from the collaboration of tech-savvy individuals in the mid-90s who foresaw the shift of the casino industry towards online gaming. This vision led to the establishment of Play’n GO, positioning them as early entrants into the burgeoning online gaming realm. With meticulous planning, strategic structuring, and skillful recruitment, the company transitioned from concept to reality, becoming a prominent force in the gaming industry. Throughout their active years, Play’n GO has consistently impressed the gaming community with captivating design, innovative features, and skillfully constructed gameplay mechanisms, offering a myriad of thrilling experiences.
Pioneering the mobile gaming landscape, Play’n GO secured a competitive edge by embracing the mobile platform, solidifying their position as industry leaders. Over the years, the company has embarked on an ever-evolving journey, releasing a multitude of slots. Notably, Play’n GO distinguishes itself by consistently delivering a new slot on a weekly basis, maintaining a remarkable standard of quality. The guiding principles of their game development are Energy, Quality, and Trust, each playing a significant role in shaping the creation of their games.
From its modest beginnings with a small group of individuals in the mid-90s, Play’n GO has grown into a team of over 490 employees. The company has expanded its operations to include offices in Sweden, Hungary, the United Kingdom, Malta, and the Philippines. Over the years, Play’n GO has garnered numerous awards for their slots, a testament to the expertise and effort invested in their creations.
“We think we’re the best gaming provider in the world – that’s the standard we’ve set – and that’s our goal, to continue that legacy for many years to come.” – George Olekszy, Head of Game Retention at Play’n GO.
Play’n GO places a strong emphasis on providing players with an entertaining experience. Their game development is tailored to ensure players have an enjoyable time in front of the screen, evident in the popularity of their released games. The Play’n GO portfolio encompasses a diverse range of games, featuring various themes, innovative features, and meticulous design that characterizes their offerings. Throughout their history, they have produced well-received titles such as Reactoonz and Book of Dead. The majority of their games possess the ability to provide engaging base game spins that lead to bonus game activations with thrilling features capable of delivering substantial wins.
Play’n GO boasts one of the most impressive and comprehensive portfolios in the video slots industry. Since their inception, Play’n GO has maintained a remarkable release schedule, averaging one new video slot every week. Their inaugural release occurred on September 26, 2012, positioning them as pioneers in the online video slot industry.
“We are releasing new titles almost once a week and we’re doing it with a certain kind of quality that players have come to expect from a Play’n GO game.” – George Olekszy, Head of Game Retention at Play’n GO.
Following their debut, Play’n GO swiftly introduced their second video slot, Pearl Lagoon, which continues to enjoy popularity among players, despite potential and graphics that have been surpassed by their more recent creations.
Two of Play’n GO’s most popular video slots are undoubtedly Book of Dead and Reactoonz. With maximum wins of 5000X and 4570X respectively, these slots maintain relevance even in the face of newer, higher potential releases. The combination of stellar production values, captivating graphics, and immersive themes keeps players engaged long after their initial release. Over the years, Play’n GO has embraced the trend toward higher maximum win potential, with slots exceeding 20,000X becoming a staple in their lineup. This places Play’n GO on par with their competitors, offering video slots capable of life-changing payouts even on smaller bets.
In recent years, Play’n GO has embarked on collaborations with prominent rock bands, incorporating their music and characteristics into slots bearing the same name as the artists. This strategy aims to attract a more mature audience of slot players, featuring bands like Hammerfall, KISS, and Saxon in their portfolio. Simultaneously, Play’n GO maintains a youthful spirit with releases such as Reactoonz, Reactoonz 2, Dr. Toonz, and the upcoming Gigatoonz. These grid-based games, reminiscent of Candy Crush, appeal to a broader demographic, further expanding Play’n GO’s player base.
“The detail, innovation, and attention paid to every aspect of our games are obvious by the loyal audience we have.” – George Olekszy, Head of Game Retention at Play’n GO.
Beyond their rock-themed and “toon” releases, Play’n GO’s portfolio encompasses a wide range of themes and styles. The Wilde family, led by characters like Rich Wilde and Cat Wilde, enjoys a prolific presence in their book-related slots. Despite the prevalence of book-themed mechanics and potential, Play’n GO’s commitment to the Wilde family continues, solidifying their legacy within the slot industry. The Wilde slots may not always be the most innovative, but their consistent moderate to high success showcases Play’n GO’s ability to captivate players with these enduring characters.
Overall, Play’n GO’s rich history, consistent innovation, and commitment to quality have firmly established them as a powerhouse within the gaming industry.
One of Play’n GO’s notable achievements is their adaptation to the evolving landscape of video slots. Over the past few years, they have expanded their offerings to include slots with substantial maximum win potentials exceeding 20,000X. This strategic shift demonstrates their responsiveness to player preferences and places them in the same league as other leading providers in delivering slots with life-altering payout potential even on relatively small wagers.
In recent times, Play’n GO has ventured into collaborations with renowned rock bands, intertwining their music and persona into slots that share the artists’ names. This strategic move aims to attract a more mature audience of slot enthusiasts. Iconic bands like Hammerfall, KISS, and Saxon have become part of Play’n GO’s portfolio, showcasing the company’s capacity to connect with diverse demographics. In addition to these rock-themed ventures, Play’n GO continues to appeal to a youthful audience with releases such as Reactoonz, Reactoonz 2, Dr. Toonz, and the eagerly awaited Gigatoonz. These grid-style games, evocative of Candy Crush, resonate with a broader audience, contributing to the ever-expanding following of Play’n GO’s releases.
“The detail, innovation, and attention paid to every aspect of our games are obvious by the loyal audience we have.” – George Olekszy, Head of Game Retention at Play’n GO.
Play’n GO’s portfolio extends far beyond their rock-themed and “toon” offerings, encompassing a diverse range of themes and styles. The Wilde family, including characters like Rich Wilde and Cat Wilde, is a recurring presence in their book-related slots. While the mechanics and potential of these slots might resemble one another, Play’n GO’s commitment to the Wilde family demonstrates their knack for crafting enduring and beloved characters that resonate with players.
In conclusion, Play’n GO’s illustrious history, consistent innovation, and unwavering commitment to quality have firmly established them as a dominant force within the gaming industry. Their ability to adapt to changing trends, maintain a high level of creativity, and engage a wide array of players sets them apart as an industry leader, and their extensive portfolio continues to captivate players around the globe.
Founded: 2005
Headquarters: Gibraltar
Games: 238
Play'n GO is fully regulated and has licenses fromMalta Gaming AuthorityandUK Gambling Commission.
18+,T&C Apply, New Customers Only, Gamble Responsibly
18+,T&C Apply, New Customers Only, Gamble Responsibly
18+,T&C Apply, New Customers Only, Gamble Responsibly